Friday, 27 May 2011

interesting ad campaigns from canada ( part-2): Catholic Church of Montreal-Annual Collection ads


( talking the facebook language!)

Love: it's the key message of the biggest social network in the world, the one-billion-member Catholic Church. And that's what the Archdiocese of Montreal is inviting everyone to do with its 2011 annual campaign.


In a campaign wink to Montrealers, the diocese put up a large billboard along the southbound lanes of the Turcot Interchange. The French-language sign, leading up to the Champlain Bridge, reads: "Say a prayer".

Local media have reported the precarious state of the bridge, which is currently undergoing major repairs to ensure its safety.

However, Lucie Martineau, diocesan communications director, did stress that bridge authorities have assured that there is no danger of sudden or imminent collapse.

"It's just a little humour to catch people's attention," said Martineau. "And to help them think of God, even if it's just for a second." 


2006: XVIIIe  Collecte annuelle de l’Église catholique de Montréal

( this ad shocked the Canadian French population!)

Le concept (francophone) de cette année en surprendra plusieurs. Il s’agit de rappeler la définition réelle de trois mots : Hostie, Ciboire et Tabernacle. Nous croyons que ce concept publicitaire, en plus d’attirer l’attention, est en complet accord avec la mission catéchétique de l’Église. Il faut parfois savoir oser pour interpeller les adultes qui ont oublié et les plus jeunes pour qui ces mots n’ont peut-être jamais eu de véritable sens. 

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